A recent survey of more than 1,200 women found that when women are aware of a company’s support of women-owned businesses, they are more likely to try a new product or service, try it for a second time and remain a loyal customer.
Conducted by the Women’s Business Enterprise Council, the leading certifier of women-owned businesses that sell to corporations and government organizations, the study found:
• Nearly 80 percent of women consumers would try a company’s product or service if they were not already a customer, if they knew a company used women-owned businesses as vendors.
• Another 80 percent said awareness of a company’s practice of buying from women’s businesses would moderately or significantly solidify brand loyalty.
• 51 percent would even give a company a second chance if the product or service missed the mark the first time.
• More than 75 percent of women are unaware that supplier diversity programs exist within corporations.
The Women’s Business Conference, scheduled for October 14, 2008, at the Hilton Anatole Hotel in Dallas, is a proven way to connect with women. The conference, entering its 13th year, attracts more than 2,000 businesswomen from throughout the metroplex. Its daylong professional development program highlights the achievements of women, mentors, rising star employees, and provides networking opportunities for employees and clients.
Previous speakers include Elizabeth Vargas, Geena Davis, Dr. Donna Lopiano, Susan L. Taylor, Patricia Diaz Dennis, Amanda Gore, Erin Brockovich, and Lesley Stahl.
For more information about the conference or sponsorship opportunities, contact Kimberly Sims, 214-746-6728, ksims@dallaschamber.org or visit
www.dallaschamber.org/womens
